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Wedbush Research
  • Wedbush Research
Dan Salmon
  • Dan Salmon

Alphabet (GOOGL, Buy, $210 target) AI Max marks next steps in AI searc...

Yesterday, GOOGL launched AI Max for Search campaigns, a new AI-based automated ad product, which will begin rolling out in beta globally “later this month.” We expect a lot more details on May 21st at Google Marketing Live, and some of the product documentation shows AI Max “upgrades” going into effect on May 27.

Dan Salmon
  • Dan Salmon

Alphabet (GOOGL, Buy, $210 target) AAPL AI Search competitor comments ...

GOOGL is down ~8% after Bloomberg reported on AAPL’s testimony at the DOJ search remedies case, including that AAPL will likely add more AI search functionality to its Safari browser, and that search queries on Safari declined in April for the first time.

Alicia Reese ... (+4)
  • Alicia Reese
  • Kade Barr
  • Matthew McCartney
  • Michael Pachter
Wedbush Research
  • Wedbush Research
Alicia Reese ... (+4)
  • Alicia Reese
  • Kade Barr
  • Matthew McCartney
  • Michael Pachter
Pierre FerraguÊ
  • Pierre FerraguÊ

Google 1Q25: Compute is king and calls for a re-platforming

Google reported 1Q25 yesterday. See our updated perspective on cloud spending, capex and technology infrastructure.

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