Yesterday, GOOGL launched AI Max for Search campaigns, a new AI-based automated ad product, which will begin rolling out in beta globally “later this month.” We expect a lot more details on May 21st at Google Marketing Live, and some of the product documentation shows AI Max “upgrades” going into effect on May 27.
GOOGL is down ~8% after Bloomberg reported on AAPL’s testimony at the DOJ search remedies case, including that AAPL will likely add more AI search functionality to its Safari browser, and that search queries on Safari declined in April for the first time.
In this first take following tonight’s results, we focus on: 1. China headwinds manageable for now, Euro/DMA headwind potentially ahead 2. Five priorities for AI investment and (eventually) returns 3. Higher 2025 capex guidance suggests confidence in revenue outlook
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