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Dan Salmon
  • Dan Salmon

The Trade Desk (TTD, Neutral, $50 target) 10x voting shares extended,...

Last week, TTD held a special meeting of shareholders to vote on the proposed 10-year extension of the Class B/10x vote shares. As expected, the vote passed, as CEO Green controls over 48% of the total votes, and controlled well over 50% of the represented votes accumulated before the meeting.

Dan Salmon
  • Dan Salmon

AMZN(Buy, $270 target) /TTD (Neutral, $60 target) : Amazon DSP adds SI...

Yesterday, AdWeek reported that Amazon DSP has struck its largest partnership with a streaming audio service to date, specifically SIRI, whose properties include Pandora and SoundCloud. TTD is among SIRI’s existing DSP partners, and we walk through the implications for both Amazon DSP and TTD in the note, including the potential for SPOT to add Amazon DSP as a partner as well.

Trade Desk Inc: 1 director

Two Directors at Trade Desk Inc bought/sold after exercising options/sold 51,383 shares at between 0.000USD and 91.181USD. The significance rating of the trade was 75/100. Is that information sufficient for you to make an investment decision? This report gives details of those trades and adds context and analysis to them such that you can judge whether these trading decisions are ones worth following. Included in the report is a detailed share price chart which plots discretionary trades by al...

Dan Salmon
  • Dan Salmon

The Trade Desk (TTD, Neutral, $75 target) Continued revenue decelerati...

In this first take following tonight’s results, we touch on: 1. 3Q25 revenue deceleration hangs over the stock 2. Management remains confident that Amazon DSP is not a competitor 3. Kokai adoption reaches three quarters of spend 4. CFO transition announced, other leadership changes evolve go-to-market

Dan Salmon
  • Dan Salmon

Ad Tech CEO Lunch Takeaways: TTD, NFLX, AMZN, GOOGL, etc

Yesterday, we hosted a panel of CEOs to discuss the full scope of recent developments across ad tech, from open web to CTV to walled gardens to mobile.

Dan Salmon
  • Dan Salmon

AMZN (Buy, $260 target)/TTD (Neutral, $75 target) Part II: CTV footpri...

This week at Cannes, Amazon DSP announced integrations with ROKU and DIS, both of which have driven more questions about competitive positioning in CTV with TTD. • We discussed a variety of changes at Amazon DSP and its positioning versus TTD and GOOGL’s DV 360 earlier this month in Part I HERE. Getting less attention are advances in AI ad creative tools, including AMZN’s first disclosure about adoption of its tools. TTD is not developing its own gen AI ad creative tools but expanded its roste...

Dan Salmon
  • Dan Salmon

The Trade Desk (TTD, Neutral, $75 target) Amazon.com (AMZN, Buy, $258 ...

Last Friday, Digiday published a pitch deck for Amazon DSP dated February 2025. While there were no huge surprises, it is a helpful primary source and includes some details on fee structure and market positioning.

Dan Salmon
  • Dan Salmon

US Internet 1Q25 Update Better than feared, but still choppy ahead

We update models for our US Internet coverage following earnings, with estimates and target valuations generally higher.

Dan Salmon
  • Dan Salmon

The Trade Desk (TTD, Neutral, $55 target) Pushing back on the AMZN =...

In this first take following tonight’s results, we touch on: 1. Results and guide better than feared as Kokai now live for 2/3 of advertisers 2. JBP pipeline at all-time highs 3. AMZN and GOOGL have very different incentives for their DSPs

Dan Salmon
  • Dan Salmon

US Internet: What we know (and don’t know) about China/de minimis adve...

On Monday, we analyzed GOOGL and META’s potential exposure to China-based advertisers HERE, and discussed META’s exposure more HERE. Last night, SNAP cited weakness from advertisers impacted by changes to the de mimimus exemption as one example of the macro uncertainty that led it to pull 2Q25 guidance (see HERE for full takeaways). Led by Temu and Shein, there is likely high overlap between China-based retailers and those impacted by de minimis exemption changes.

Dan Salmon
  • Dan Salmon

The Trade Desk (TTD, Neutral, target lowered to $80 from $115) Three ...

TTD’s first major execution mis-step popped the prior valuation premium (~50x 2025 adj. EBITDA pre-print to ~34x the day after and now ~30x). We see three steps to re-establish the premium, starting with completing the rollout of Kokai near-term.

Dan Salmon
  • Dan Salmon

The Trade Desk (TTD, Neutral, $115) First Big Miss: Our initial though...

TTD fell short of its quarterly guidance for the first time in 33 quarters as a public company (excluding 1Q20 and the onset of COVID) and did not offer a lot of explanation for the shortfall, beyond noting “a series of small execution missteps.”

Dan Salmon
  • Dan Salmon

Takeaways from our conversation with VerticalScope (FORA-TO, Not rated...

Yesterday we hosted the latest in our Digital Ad Exec Speaker Series with Chris Goodridge, President and COO of VerticalScope, (FORA-TO, Not rated), which operates 1,200+ online enthusiast communities with 100M+ monthly users (70% of which are in the US), generating $60M+ of digital ad revenue annually.

Dan Salmon
  • Dan Salmon

The Trade Desk (TTD, Neutral, $115) Upgrade to Neutral (+ Some Though...

We are upgrading TTD from Sell to Neutral, as political advertising ultimately came in lower than we expected in 2024, and “core growth” comps for 2025 are not as challenging as we thought they would be pre-print.

Dan Salmon
  • Dan Salmon
Dan Salmon
  • Dan Salmon

The Trade Desk (TTD, Sell, $86 target) First Take: 1Q25 Revenue Consen...

What’s New: In this first take we focus on: 1. High expectations/valuation left little room for error 2. Political spend and 2025 comps: expect 1Q25 revenue consensus to come down 3. NFLX, DIS, SPOT all still in crawl phase, GOOGL pulling back from Network

Dan Salmon
  • Dan Salmon

The Trade Desk (TTD, Sell, $86 target) Downgrade to Sell as difficult...

We are lowering our rating to Sell from Neutral with an unchanged price target of $86.

Dan Salmon
  • Dan Salmon

Advertising Week Takeaways 2H Ad Trends, CTV Pricing, GOOGL, META, AM...

We had the opportunity to catch up with over a dozen industry contacts and check in on close to 20 panels over the past four days of NYC Advertising Week. In the note, we walk through the top takeaways from our conversations including 2H24 advertising trends, the latest in CTV ad market pricing/supply trends, and views on the potential outcome of the DOJ versus GOOGL Ad Tech case. We also have specific stock takeaways for GOOGL, META, AMZN, TTD, SNAP, PINS, and RDDT.

Dan Salmon
  • Dan Salmon
Dan Salmon
  • Dan Salmon

The Trade Desk (TTD, Neutral, $83 target) More Color on how Lower Fun...

In this first take we touch on: 1. Google: “They are weaker competitor than they have been in years past” 2. Other second half variables: Political spending and Netflix ramping 3. How long until Kokai begins opening material lower-funnel budgets? 4. CTV and Identity Strategy leading expansion of International business

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