Capex ROI is the trending question these days, but what does it actually mean? In a “replatforming”, capex are enablers of revenue growth and productivity enhancements, as long as they are the foundation for a good “right to make money” (a defensible competitive advantage) and meet good demand. Our “Special Replatforming Theory” looks at how it has been at play for a decade already at hyperscalers, and how we expect the next 10 years to play out, with AI bringing an even more capital-intensive...
This week at Cannes, Amazon DSP announced integrations with ROKU and DIS, both of which have driven more questions about competitive positioning in CTV with TTD. • We discussed a variety of changes at Amazon DSP and its positioning versus TTD and GOOGL’s DV 360 earlier this month in Part I HERE. Getting less attention are advances in AI ad creative tools, including AMZN’s first disclosure about adoption of its tools. TTD is not developing its own gen AI ad creative tools but expanded its roste...
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