In this first take following tonight’s results, we touch on: 1. Small China impact, but not enough to blunt strong 2Q25 guidance 2. Ad tech adoption remains strong, led by Performance+ 3. MGNI added as latest 3P partner, North Beam, Triple Whale added for measurement
On Monday, we analyzed GOOGL and META’s potential exposure to China-based advertisers HERE, and discussed META’s exposure more HERE. Last night, SNAP cited weakness from advertisers impacted by changes to the de mimimus exemption as one example of the macro uncertainty that led it to pull 2Q25 guidance (see HERE for full takeaways). Led by Temu and Shein, there is likely high overlap between China-based retailers and those impacted by de minimis exemption changes.
Pinterest Inc. (NYSE: PINS) is a leading online platform where users can shop for products. The company has been successful in harnessing the power of AI that has delivered benefits to all of its stakeholders – customers, advertisers and the business internally. Moreover, transformation of its ad platform has helped the company to deliver a record quarter with over $1 billion in revenues. The company’s international business, which is growing at a stellar pace compared to its US business, holds ...
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