KINEPOLIS: Company Note: Selling goose bumps (and popcorn) also in the US: MJR is not ‘The Endgame’
We think Kinepolis will survive Netflix and Apple TV+ as they are not only selling popcorn but also goose bumps. We welcome that Kinepolis has reached an agreement to acquire American movie theatre chain MJR Digital Cinemas. Kinepolis Group is expanding into the North-American market only 18 months after the acquisition of Landmark Cinemas in Canada. We think MJR fits perfectly into its geographically expanding strategy. The acquisition of Landmark Cinemas shows Kinepolis can successfully implement its corporate strategy. Although it may be time for a breather, we think the MJR acquisition is not ‘The Endgame’ of Kinepolis’ acquisition strategy. New € 66 target price. BUY maintainedKinepolis Group NV is a Belgium-based company, which is primarily engaged in the operation of cinemas. The Company's activities are divided into such business units, as Box office, In-theatre sales, Business-to-business (B2B), Film distribution and Real Estate. The Box office unit includes sale of the tickets. The In-theatre sales unit is involved in the sale of snacks and related articles. The B2B unit takes care of the organization of corporate events and the sale of screen advertizing to corporate customers. The Film distribution unit includes all activities related to movies showed in the cinema. The Real Estate is responsible for the property management and utilization. Additionally, the Company has a Technical department, which delivers technological support to Kinepolis facilities. The Company is present in Belgium, France, Spain and Poland.
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