Report
Jaime Katz
EUR 100.00 For Business Accounts Only

Strong Brand Equity Thanks to Product Innovation Helps BRP Gain Market Share; Shares Undervalued

Although BRP's processes already incorporate lean operations, management has not slowed its cadence in pursuing manufacturing and product initiatives to improve the company's competitive positioning. BRP's articulated strategic priorities include growth, agility, and lean focus. With watercraft and all-terrain vehicle production in Mexico and supply closer to consumer demand, BRP will be able to capture incremental cost savings in its manufacturing processes, in our opinion. In addition, firmwid...
Underlying
BRP Inc.

BRP is engaged in the design, development, manufacturing, distribution and marketing of powersports vehicles and propulsion systems. Co's diversified portfolio of brands and products includes Ski-Doo and Lynx snowmobiles, Sea-Doo personal watercraft ("PWCs"), Can-Am all-terrain vehicles ("ATVs"), side-by-side vehicles ("SSVs") and Spyder roadsters, and propulsion systems composed of Evinrude outboard engines and Rotax engines for jet boats, karts, motorcycles and recreational aircraft. Additionally, Co. supports its line of products with a dedicated PAC business.

Provider
Morningstar
Morningstar

Morningstar, Inc. is a leading provider of independent investment research in North America, Europe, Australia, and Asia. The company offer an extensive line of products and services for individual investors, financial advisors, asset managers, and retirement plan providers and sponsors.

Morningstar provides data on approximately 530,000 investment offerings, including stocks, mutual funds, and similar vehicles, along with real-time global market data on more than 18 million equities, indexes, futures, options, commodities, and precious metals, in addition to foreign exchange and Treasury markets. Morningstar also offers investment management services through its investment advisory subsidiaries and had approximately $185 billion in assets under advisement and management as of June 30, 2016.

We have operations in 27 countries.

Analysts
Jaime Katz

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