GWM's Potential Acquisition of Jeep Could Be a Long-Term Positive; FVE Maintained at HKD 12
No-moat Great Wall Motor's, or GWM's, shares are temporarily suspended from trading pending the announcement about the company's potential bid for the Jeep brand from the Fiat Chrysler group. If successful, we view the acquisition as a long-term positive.In our view, GWM's strong interest in the Jeep makes sense, given its ambitious long-term goal of becoming the world's largest SUV manufacturer by sales volume. The potential synergies are on several fronts: First, Jeep's prestigious legacy car...
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