Report
Kazunori Ito
EUR 101.80 For Business Accounts Only

Transferring Coverage of Rakuten With FVE of JPY 1,200 and Narrow Moat, Negative Trend Ratings

We are transferring coverage of Rakuten and revising our fair value estimate to JPY 1,200 from JPY 1,430. We acknowledge a strong network effect from Rakuten’s business model, which combines one of the largest e-commerce platforms and competitive e-finance businesses in Japan; we thus believe that Rakuten’s unique ecosystem will function as an economic moat that protects its users and future cash flow. Meanwhile, we are concerned about the tough competition in the domestic e-commerce market, and...
Underlying
Rakuten Inc.

Rakuten is mainly engaged in the Internet-related business. Along with its affiliates, Co. operates in two business segments. The Internet Services segment is engaged in the operation of electronic commerce sites, including an Internet shopping mall "Rakuten Ichiba," an online cash back site, a travel booking site, portal sites and digital contents sites; the sale of advertising on Co.'s sites; the provision of messaging and communication services; and the management of a professional baseball team "Tohoku Rakuten Golden Eagles." FinTech segment is engaged in the provision of Internet banking services and online securities trading services, and the credit card and life insurance businesses.

Provider
Morningstar
Morningstar

Morningstar, Inc. is a leading provider of independent investment research in North America, Europe, Australia, and Asia. The company offer an extensive line of products and services for individual investors, financial advisors, asset managers, and retirement plan providers and sponsors.

Morningstar provides data on approximately 530,000 investment offerings, including stocks, mutual funds, and similar vehicles, along with real-time global market data on more than 18 million equities, indexes, futures, options, commodities, and precious metals, in addition to foreign exchange and Treasury markets. Morningstar also offers investment management services through its investment advisory subsidiaries and had approximately $185 billion in assets under advisement and management as of June 30, 2016.

We have operations in 27 countries.

Analysts
Kazunori Ito

Other Reports on these Companies
Other Reports from Morningstar

ResearchPool Subscriptions

Get the most out of your insights

Get in touch