Disney Strikes Back With $6.99 Price for Disney+; Impressive Content Quality and Depth on Display
Disney came out swinging at its investor day with an aggressive price point for Disney+, which will launch Nov. 12 for $6.99 per month or $69.99 annually. Unlike the disappointing reveal for Apple TV+, Disney not only provided a firm launch date and price but also showed and outlined the amount and quality of content that will be available at launch. Management surprisingly offered guidance of 60 million-90 million subscribers by the end of fiscal 2024. We think the wide range reflects the uncer...Walt Disney is an entertainment company. The company's segments are: Media Networks, which includes domestic cable networks, broadcast television network and domestic television stations, and television production and distribution; Parks, Experiences and Products, which includes theme parks and resorts, and consumer products operations; Studio Entertainment, which includes motion picture production and distribution, music production and distribution, and post-production services; and Direct-to-Consumer and International, which includes international television networks and channels, direct-to-consumer streaming services, and other digital content distribution platforms and services.
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