Euro zone: The issue of purchasing power will gather momentum
After the COVID crisis, the issue of purchasing power will gather momentum in the euro zone, because of: The likely slowdown in productivity gains, as after all recessions; The cost of reshoring; The cost of the energy transition; The rise in commodity prices; The rise in real estate prices. As all these developments combine to reduce euro-zone households' purchasing power, the demand for stimulation of purchasing power will gain momentum .