ADYEN (Buy, TP: EUR1,800, +26%) Adyen - Winning in Unified Commerce: Panel discussion call notes
We held a panel discussion last week focused on omnichannel commerce (what Adyen refers to as “Unified Commerce”) both from a merchant (former Nordstrom) and payments service provider perspective (Braintree PayPal). The dialogue explored the competitive landscape for payments solution providers targeting retailers like Nordstrom, considering metrics tracking and emerging trends such as loyalty programs and embedded finance offerings. Innovation was emphasized, with companies like Adyen leading in evolution and flexibility within the omnichannel space.Adyen NV, formerly Adyen BV, is provider of mobile, online and point-of-sale (POS) payment solutions based in the Netherlands. It operates an online platform enabling merchants to accept payments internationally and from all sales channels, such as online shops, mobile payments from applications and Websites, and POS, such as countertops, mobile terminals, tablets and cash registers, among others. The platform covers the entire payment chain, including technical, contractual, reconciliation and settlement processes. The platform is available in the form of ready-to-use payment pages (HPP), application programming interface (API), and client-side encryption solution (EE). The Company's customers include Mango, KLM, Netflix, Superdry, Uber, Groupon and Crocs, among others. It has offices in the Netherlands, the United Kingdom, France, Germany, Belgium, Brazil, China, Australia, Mexico, Singapore, Spain, Sweden and the United States.
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