AT&T Quick Hit: An understandably jittery market digests new wireless pricing
AT&T’s widely rumored and reported new wireless pricing plans are now live. In this note, we compare AT&T’s new pricing with the old. We have spoken with the company and independent resources. We dispel some confusion among investors that AT&T has cut prices (they have not). We also compare AT&T’s new pricing to competitors to show their updated industry positioning. Long story short, its ok. This is not the start of a new price war…kind of the opposite.AT&T is a holding company. Through its subsidiaries, the company is a provider of telecommunications, media and technology services. The company's Communications segment provides wireless and wireline telecom, video and broadband services. The company's WarnerMedia segment includes media and entertainment businesses that principally develop, produce and distribute feature films, television content, and other content globally; and operate digital media properties. The company's Latin America segment provides entertainment services in Latin America and wireless services in Mexico. The company's XANDR segment relies on using data from its customer relationships, to develop digital and video advertising that is relevant to consumers.
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