Report

BIDU 1Q24 Preview: Ad Recovery Could Take Time

What’s New: We nudge down our 1Q24 Baidu Core top-line estimates as ad recovery could be slower than anticipated. Margins could remain stable as Baidu could continue to be prudent in its overall investments.

Analysts:
Jin Yoon
Underlying
Baidu Inc Sponsored ADR Class A

Provider
New Street Research
New Street Research

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New Street Research is an independent, partner-owned, research firm specialising in equity and debt research. Our equity research embraces the following sectors:

  • Pan European Telecom Services and Cable
  • US Telecoms, Cable, Satellite and Towers
  • Global Emerging Market Telecoms
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  • Asian Internet
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  • Pan European Telecom Services and Cable


Analysts
Jin Yoon

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