Report

BIDU 2Q24 Preview: Nudging Down Estimates on Slower Ad Recovery

What’s New: We nudge down our 2Q and 2H Baidu Core top-line estimates as ad recovery could be slower than anticipated partly due to macro and reconstruction of gen-AI search. Margins could remain stable as Baidu could continue to be prudent in its overall investments.

Analysts:
Jin Yoon
Underlying
Baidu Inc Sponsored ADR Class A

Provider
New Street Research
New Street Research

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Analysts
Jin Yoon

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