Pinterest (PINS, Buy, $50 target) How much could Performance+ contribute to ad revenue growth?
PINS continues to beta test its AI-based, automated ad buying tool, Performance+, and we expect it to be more widely available going into holiday season. The launch vaults PINS into the realm of the largest digital ad sellers that have rolled out similar branded tools (GOOGL, META, AMZN, MSFT, TikTok, YHOO) and ahead of SMID peers like SNAP and RDDT
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New Street Research is an independent, partner-owned, research firm specialising in equity and debt research. Our equity research embraces the following sectors:
- Pan European Telecom Services and Cable
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- Global Emerging Market Telecoms
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We provide debt research on:
- Pan European Telecom Services and Cable
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