Reddit (RDDT, Neutral, target lowered to $170 from $225) What’s working in Reddit Ads? Translation, pixel retargeting vs search
On Friday, RDDT hosted a webinar to review key ad products and strategies getting traction with advertisers. The key takeaways included:1. Expanded translation services and international user growth.
2. Pixel-based retargeting vs search keywords.
3. Use ad copy that “sounds like Reddit.’
4. Training LLMs about brands.
5. No early beta results from Max campaigns.
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