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Dan Salmon
  • Dan Salmon

Reddit (RDDT, Neutral, target lowered to $170 from $225) What’s workin...

On Friday, RDDT hosted a webinar to review key ad products and strategies getting traction with advertisers. The key takeaways included: 1. Expanded translation services and international user growth. 2. Pixel-based retargeting vs search keywords. 3. Use ad copy that “sounds like Reddit.’ 4. Training LLMs about brands. 5. No early beta results from Max campaigns.

Dan Salmon
  • Dan Salmon

AI Search Expert Call Recap The Latest on GOOGL, AMZN Rufus, ChatGPT ...

Last week, we hosted an AI Expert Call with Brian Stempeck, CEO & Co-Founder of Evertune.ai, to discuss AI Search adoption and advertising implications, including GOOGL’s execution, ChatGPT’s CPM-first ad model, and implications for the open web and ad tech.

Dan Salmon
  • Dan Salmon

AI Expert Call Recap: Frameworks for Understanding Agentic Commerce (G...

Last week, we hosted a very insightful AI Expert Call with Jacqueline Karlin, a seasoned AI and commerce strategist (former AMZN, META, PYPL, EXPE) to discuss agentic commerce, the shift from human discovery, searching and prompting to agent delegation, and implications across the internet ecosystem.

Dan Salmon
  • Dan Salmon

Ad Tech Exec Lunch Recap: -ve for TTD, +ve for AMZN Cloud + Ads (+ mor...

Last week, we hosted our quarterly Ad Tech Exec lunch to discuss the year ahead in digital advertising and ad tech.

Dan Salmon
  • Dan Salmon

Reddit (RDDT, Neutral, $225 target) Executing well, but we remain Neut...

Our estimates are increasing on another strong beat and raise however our target price slightly declines to $225 from $230 as we increase the beta in our DCF valuation.

Dan Salmon
  • Dan Salmon

Reddit (RDDT, Neutral, $230) Good execution matches elevated valuation

What’s New: In this first take following tonight’s results, we focus on: 1. Clean quarter and solid beats, but stock stuck in neutral on valuation 2. Steady progress continues on ad platform and go-to-market 3. Nothing new on data licensing 4. Profitability continues to scale, the new “north star” is 50% adj. EBITDA margins

Dan Salmon
  • Dan Salmon

Reddit (RDDT, Neutral, $230) CEO stresses live sports engagement, Redd...

Last week we attended Forward 2025, hosted by CTV ad platform Tatari, where RDDT CEO Huffman was among the speakers. In the report, we walk through the most important themes from his comments and also update our model post earnings.

Dave Nicoski ... (+2)
  • Dave Nicoski
  • Ross LaDuke

Vermilion Compass: Weekly Equity Strategy

Downgrading Utilities to Market Weight We remain bullish since our 4/22/25 Compass, and we will maintain our bullish outlook as long as market dynamics remain healthy and the S&P 500 (SPX) is above 6028-6059. Shorter-term, the SPX continues to make higher lows as new leaders emerge and rotations continue; we would need to see a break below 6340-6360 in order to have confidence that a consolidation period has finally begun. Short-term supports on SPX include 6400-6410, 6340-6360, 6200, 6100-6150...

Dave Nicoski ... (+2)
  • Dave Nicoski
  • Ross LaDuke

Vital Signs: Actionable charts

In this product we rank the most positive and negative domestic stocks, filter the symbols by market-cap and trading volume, and then divide the companies into sectors and groups. We then manually look through charts leadership/changes, bottoms-up/top-down ideas, short-term patterns that may have long-term significance, etc. We believe you will find this product valuable as significant price and relative moves begin in the daily charts.

Dan Salmon
  • Dan Salmon

Reddit (RDDT, Neutral, $120 target) Ad business continues to rev, as f...

In this first take following tonight’s results, we focus on: 1. DAUqs steady as AI Mode rolls out, helped by marketing and product improvements 2. Ad business drivers: Dynamic products ads and more automated bidding 3. Data licensing strategy to increasingly include pursuit of bad actors 4. Investing revenue strength into more sales and marketing

Dan Salmon
  • Dan Salmon

Reddit (RDDT, Neutral, $120 target) Anthropic lawsuit puts data licens...

We have gotten several questions about RDDT’s lawsuit filed last week against Anthropic and what it means for the trajectory of the data licensing business and RDDT’s stock more broadly.

Dan Salmon
  • Dan Salmon

Reddit (RDDT, Neutral, $120 target) Google traffic headwinds remain t...

Last week, we met with COO Jen Wong, CRO Mike Romoff and EVP of Ads Monetization, Roelof van Zwol, for a deep dive into the advertising business, including the most important drivers of short and long-term success.

Dan Salmon
  • Dan Salmon

US Internet 1Q25 Update Better than feared, but still choppy ahead

We update models for our US Internet coverage following earnings, with estimates and target valuations generally higher.

Dan Salmon
  • Dan Salmon

Reddit (RDDT, Neutral, $110 target) Stellar results but QTD 2Q Search ...

What’s New: In this first take following tonight’s results, we focus on: 1. Strong 1Q25 beat and 2Q25 guidance ahead of estimates…. 2. …but QTD DAUq growth decelerates to high teens owing to search volatility 3. Ad Drivers: Comments ads, DPAs, pixel adoption, selective ad load growth

Dan Salmon
  • Dan Salmon

US Internet: What we know (and don’t know) about China/de minimis adve...

On Monday, we analyzed GOOGL and META’s potential exposure to China-based advertisers HERE, and discussed META’s exposure more HERE. Last night, SNAP cited weakness from advertisers impacted by changes to the de mimimus exemption as one example of the macro uncertainty that led it to pull 2Q25 guidance (see HERE for full takeaways). Led by Temu and Shein, there is likely high overlap between China-based retailers and those impacted by de minimis exemption changes.

Dan Salmon
  • Dan Salmon

Tariff Impact Part III: The other shoe drops – lower company estimates...

Yesterday, we lowered estimates for eCommerce and digital ad spending HERE. In this report, the other shoe drops and we lower estimates and targets across our coverage.

Dan Salmon
  • Dan Salmon

Meta Platforms (META, Buy, $775 target) Reddit (RDDT, Neutral, $180 ta...

RDDT recently made a change to the Reddit Ads platform to allow advertisers to import campaign details directly from Meta Ads Manager. For RDDT, the benefit is obvious: it’s now much easier for META’s millions of advertisers to launch RDDT ad campaigns, which should accelerate growth of RDDT’s small and medium-sized (SMB) advertiser base and could do so materially. However, we think there are implications for META too, especially as the FTC’s antitrust case seeking the divestment of Instagram a...

Dan Salmon
  • Dan Salmon

Reddit (RDDT, Neutral, raising target to $180 from $105) 4Q24 Model Up...

We raise our target to $180 from $105 based on higher estimates and higher target valuation, both of which are driven by continued upside to advertising ARPU/monetization.

Dan Salmon
  • Dan Salmon

Reddit (RDDT, Neutral, $105 target) First Take: Strong results, but no...

What’s New: In this first take following tonight’s results, we focus on: 1. Performance advertising accelerating, approaching 2/3 of ad revenue 2. Search experience improving, monetization potential building 3. Mid-size clients increasingly in focus for data licensing 4. Operating leverage continues to shine through

Dave Nicoski ... (+2)
  • Dave Nicoski
  • Ross LaDuke

Vital Signs: Actionable charts

In this product we rank the most positive and negative domestic stocks, filter the symbols by market-cap and trading volume, and then divide the companies into sectors and groups. We then manually look through charts leadership/changes, bottoms-up/top-down ideas, short-term patterns that may have long-term significance, etc. We believe you will find this product valuable as significant price and relative moves begin in the daily charts.

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