Google Creates Waymo, Its New AD Unit
No Google Car after All – Selling Technology, not Cars
Alphabet announced on December 13 that Google’s self-driving project has become an independent unit, under the name of Waymo (which stands for ‘a new way forward in mobility’). Waymo CEO John Krafcik explained that the new entity would not build cars, but would develop self-driving technology, with potential applications ranging from ride-hailing services, transportation, trucking and logistics, to private car use. Mr Krafcik said that Waymo would license its technology to other automakers; no details were provided.
Until now, market observers have been left to guess how Google would tackle the hardware side of the self-driving car business. Building its own plants, buying an automaker, commissioning the auto production, or else not bothering with the auto side at all, had been the options; with the last one now presumably having been chosen, as the easiest and most profitable solution.
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