Report

PSA Tire & Rubber: Bridgestone (5108 JT) Opportunities and Risks for FY25

Bridgestone is facing another challenging year, with rising competition from Asian imports, higher expenses and increasing raw material prices. At the same time, the tire maker is successfully expanding its high-margin product line-up and starting to benefit from restructuring measures taken in the last few years. Analyst Julie Boote evaluates key factors determining the profit outlook, and how markets might react to the latest developments.
Underlying
Bridgestone Corporation

Bridgestone and its affiliates are mainly engaged in the manufacture and sale of tires in the Americas, Europe, Asia and Japan. Co.'s principal business segments are tires and diversified products. Co. is engaged in the manufacture and sale of tires for passenger cars, trucks, buses, construction vehicles, industrial vehicles, agricultural machinery, aircraft, motorcycles, as well as tire-related products; and automotive components, industrial products, polyurethane foam products, construction materials, parts and materials for electronic equipment, bicycles and sporting goods. In addition, Co., through its subsidiaries, is engaged in the provision of financing services.

Provider
Pelham Smithers Associates Ltd
Pelham Smithers Associates Ltd

Founded in 2009, Pelham Smithers Associates (PSA) provides market intelligence on Asian technology, focusing in particular on Japan. The industries covered by our team of specialists are: consumer electronics, telecomms, pharmaceuticals, internet, electronic parts and materials, automotive technology, retail and capital goods. 

PSA produces both company and sector reports. The focus of PSA’s research is to identify winners and losers as new technologies impact the top and bottom lines of corporations. Critical to our research is the clear explanation of how these new technologies work and how they impact companies and industries. 

The founding partners have worked closely together for twenty years and the team has more than doubled in size since 2012. 

Analysts
Julie Boote

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