PSA Autos, New Mobility: Honda (7267 JT) – Motorcycle Division Update
Since FY10, Honda (7267 JT) has managed to keep the OPM of its motorcycle division above 10% in most years, proving that it is more profitable to sell two-wheelers than cars (most Japanese auto manufacturers have OPMs in the single-digit range). After consolidated sales hit a record high of 13.2mil units in FY18, demand was hurt first by the Covid-19 pandemic, and then by supply chain disruptions. However, we expect motorcycle sales to continue to increase in the coming years, with OPM remaining well above 13%. Please see report for details.Honda Motor is the parent company of a group mainly develop, manufacture and distribute motorcycles, automobiles, power products, and also provide financing for the sale of those products. Principal manufacturing facilities are located in Japan, the United States of America, Canada, Mexico, the United Kingdom, Turkey, China, India, Indonesia, Malaysia, Thailand, Vietnam, Argentina, and Brazil. Co.'s principal business segments are motorcycles, automobiles, financial services, and power products & other business. Co.'s principal automobile products include passenger cars such as "Legend," "Accord," "Inspire," "Civic," "Insight," "City," "Acura RL," "Acura TL," "Acura TSX," and "Acura CSX".
Founded in 2009, Pelham Smithers Associates (PSA) provides market intelligence on Asian technology, focusing in particular on Japan. The industries covered by our team of specialists are: consumer electronics, telecomms, pharmaceuticals, internet, electronic parts and materials, automotive technology, retail and capital goods.
PSA produces both company and sector reports. The focus of PSA’s research is to identify winners and losers as new technologies impact the top and bottom lines of corporations. Critical to our research is the clear explanation of how these new technologies work and how they impact companies and industries.
The founding partners have worked closely together for twenty years and the team has more than doubled in size since 2012.
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