Bilendi - Assemblée Générale du 11 Juin 2020
Bilendi est le leader européen de la conception et de la commercialisation de programmes de fidélisation sur Internet. Les programmes permettent aux internautes de gagner des points donnant droit à des cadeaux à l'issue d'une transaction marchande sur le site du client du groupe. L'activité du groupe s'organise autour de 2 pôles :
- fourniture de panels en ligne : activité assurée auprès d'instituts de sondages dans le cadre d'enquêtes en ligne ;
- développement et vente de programmes de fidélité et de gestion de la relation client : programmes multi-enseignes regroupant plusieurs sites clients, programmes sur mesure en marque blanche, programmes de coalition à points (Maximiles), recommandation sociale et locale de lieux (Dismoioù), etc.
83,8% du CA est réalisé à l'international.
Bilendi SA. Bilendi SA, formerly Maximiles SA, is a France-based company that specializes in online loyalty programs. The Company provides services for both individual Internet users and companies with online shopping facilities. It is split into four principal divisions: Maximiles TM, Maximiles Loyalty Services, Maximails Panels and Maximail. Maximiles.com operates the Internet loyalty scheme. Maximiles Loyalty Services solutions include proprietary customer loyalty programs, channel and sales promotion incentives and database management. Maximiles Panels provides survey sampling and panel recruitment and incentives services. Maximail uses member purchasing history, demographic and lifestyle data in order to deliver e-mail marketing campaigns. The Company is present in France, the United Kingdom, Belgium, Spain and Italy. It also operates several subsidiaries, including Elma, Dateos, Fabuleos, 2WLS and M3 Research, among others.
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