Yandex - E-commerce Joins Search, Ad Market as Upside Triggers
Yandex remains our top pick. In our last report, we highlighted two upside triggers: search share gains (by 12 pp to around 50% on mobile devices, we estimate), which should come this autumn, and continued expansion of the already-strong internet advertising market feeding from other ad media and non-ad marketing segments (such as BTL). We now see an additional upside trigger in Yandex.Market, which could be developed into an online hypermarket, possibly with the help of international partners such as China's JD.com.Yandex is an internet and technology company that operates an internet search engine in Russia. Co. builds intelligent products and services powered by machine learning. Co.'s products and services are based on complex, unique technologies that are not easily replicated. Co. generates substantially all of its revenues from online advertising. Co. also generates revenues from its e-commerce offerings, classifieds and e-hailing service. Co.'s businesses are organized in the following operating segments: Search and Portal; E-commerce; Taxi; Classifieds and Experimental businesses.
Sberbank CIB Investment Research is a research firm offering equity, fixed income, economics, and strategy research. It covers analysis on all aspects of Russia’s capital markets, issues and industries. The firm analyzes trends in Russia and combines local knowledge with a global perspective. It processes macroeconomic data, market and company-specific news, stock quotes and other information for providing research reports. The firm provides details and latest prices on the most traded names and most traded paper on all segments Russian market. In strategy research, it provides thematic research, tips and descriptions of the methodology used to evaluate companies.
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