BIDU: An Investment Year In 2019; Maintain BUY Rating for Long Term Value In Its AI; Expect In Line 1Q19 Revenue
BIDU will report 1Q19 results on May 16th after the markets close followed by a 9:15pm EST conference call. Based on our data and calculations, we believe BIDU’s 1Q19 net revenue is likely to be largely in line with consensus at RMB 24.174B and within its 1Q19 guidance range of RMB 23.500B – RMB 24.700B. 2019 is an investing year for BIDU. In order to utilize its technology advantages in AI-powered information dissemination, BIDU needs to invest in mobile content via three of its mobile APPs: Bai Jia Hao, Baidu Mobile Search APP and Haokan (short video APP).
T.H. Capital is an independent research and investment advisory firm specializing in China. We offers real-time, on-the-ground, bottom-up research across a wide spectrum from macro and industry analysis to company specific projects; from China ADRs to international names that have meaningful exposure to China market. We deliver relevant, comprehensive and data driven research adding immense value to clients.
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