EUR 223.95 For Business Accounts Only

BILI: User Engagement And Interaction Levels Continue To Go Higher With More Content; Positive on 3Q21 Performance

BILI will report 3Q21 results on November 17^th before the markets open with a 7am ET conference call. We are positive into BILI’s 3Q21 performance. Even though there are policies in online games, we believe the impact to BILI is unlikely to be meaningful. As a newcomer in the industry, BILI’s exposure to the policy issues are not significant. Due to its multi-content development strategy, users as well as user stickiness continue to grow. In 3Q21, the users’ participation and interaction levels on the platform showed significant growth. Several factors may contribute to such high growth: 1) high quality content development by the platform – BILI launched several its own PGC recently; 2) longer summer holidays; and 3) BILI’s summer events.