IQ: Recent Incident Dampening 2Q21 Outlook; Hit Shows In 1Q21 Prove IQ’s Capability Of Producing Good Shows
IQ will report 1Q21 results on May 18th before the markets open with a 7am EST conference call. We are positive on IQ’s performance in 1Q21E supported by its hit shows. However, recently IQ was caught in an incident during the airing of one of its popular variety shows. Even though the show was toward the end of the season, it was suspended by the authority. The show was a driver of IQ’s advertising income. Therefore, we believe the outlook for the company’s 2Q21 advertising growth was dampened.
T.H. Capital is an independent research and investment advisory firm specializing in China. We offers real-time, on-the-ground, bottom-up research across a wide spectrum from macro and industry analysis to company specific projects; from China ADRs to international names that have meaningful exposure to China market. We deliver relevant, comprehensive and data driven research adding immense value to clients.
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