We are positive into Vipshop’s potential performance in 3Q20E. While fashion category did not enjoy high growth during China’s e-commerce hike in 2Q20, the growth picked up in both July and August 2020 with 18.5% Y/Y and 15.2% Y/Y growth, respectively, which significantly improved from 2.3% Y/Y decline in 2Q20. The newer channels, Fengqiang (疯抢) and KuaiQiang (快抢), are growing channels, and VIPS has been increasing its efforts in these channels.
T.H. Capital is an independent research and investment advisory firm specializing in China. We offers real-time, on-the-ground, bottom-up research across a wide spectrum from macro and industry analysis to company specific projects; from China ADRs to international names that have meaningful exposure to China market. We deliver relevant, comprehensive and data driven research adding immense value to clients.
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