VIPS: Continuing Its Customer Acquisition Efforts And Offline Expansion; Expect In Line 3Q21 Results
VIPS will report 3Q21 results on November 18th before the markets open with a 7:30am conference call. Even though China is experiencing weakness in consumer spending, VIPS is continuing its efforts in customers. The company sponsored two TV shows since June 2021, including “The Man Who Does Housework” Season 3 and “The Heart Signal” Season 4. These shows are targeting the right audience base that fits VIPS’s user profiles. In addition, it is also expanding offline stores aggressively. As of November 1, 2021, VIPS had 240 VIPShop stores and 383 VIPMaxx Stores. We believe ongoing customer acquisition and offline expansion are positive to its long-term growth.
T.H. Capital is an independent research and investment advisory firm specializing in China. We offers real-time, on-the-ground, bottom-up research across a wide spectrum from macro and industry analysis to company specific projects; from China ADRs to international names that have meaningful exposure to China market. We deliver relevant, comprehensive and data driven research adding immense value to clients.
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