Report
Valens Research

CLX - Embedded Expectations Analysis - 2021 04 20

The Clorox Company (CLX:USA) currently trades near corporate averages relative to UAFRS-based (Uniform) earnings, with a 21.0x Uniform P/E. At these levels, the market is pricing in bullish expectations for the firm, and management is confident about their brand investments, advertising spend, and Clorox Clean-Up market share

Specifically, management is confident Clorox Clean-Up is up eight share points in the spray business, they consider Advertising & Sales Promotion (A&SP) a strategic long-term investment in their business, and that they are bringing people to physical and digital shelves through brand investment. They are also confident they will take into account pricing changes across their portfolio due to the progressing cost environment
Underlying
Clorox Company

Clorox is a manufacturer and marketer of consumer products. The company sells its products through mass retailers, grocery outlets, warehouse clubs, dollar stores, home hardware centers, drug, pet and military stores, third-party and owned e-commerce channels, and distributors. The company has four reportable segments: Cleaning, which consists of laundry, home care and other products; Household, which consists of charcoal, bags, wraps and containers, cat litter, and digestive health products; Lifestyle, which consists of food products, water-filtration systems and filters, natural personal care products, and dietary supplements; and International, which consists of products sold outside the United States.

Provider
Valens Research
Valens Research

In 2009, just as the dust was settling from the last major equity and credit market crises, we launched a boutique research firm with the intention of breaking Wall Street’s biases and broken incentives:

  • GAAP and IFRS have failed to provide rules for reliable financial statement reporting
  • Stock analyst recommendations are not grounded in disciplined financial analysis
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  • Utter lack of willingness of major research firms to employ the the most advanced forensic analysis available

We sought to provide investors and company analysts with a source of information that changed all that.
Many years later, our business model remains because little has changed on Wall Street.

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  • The governing accounting bodies have created more leeway for mis-estimates and mis-classifications as financials have become unwieldy and overwhelming

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Valens Research

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