Nautilus is a consumer fitness products company. The company's business activities include designing, developing, sourcing and marketing cardio and strength fitness products and related accessories for consumer and commercial use. The company markets its products through two distribution channels, Direct and Retail. The company's direct business provides products directly to consumers through television advertising, the Internet and catalogs. The company's retail business provides its products through a network of independent companies to reach consumers in both the home use, as well as commercial use, markets in the U.S. and internationally. The company is also engaged in the licensing of its brands and intellectual property.
In 2009, just as the dust was settling from the last major equity and credit market crises, we launched a boutique research firm with the intention of breaking Wall Street’s biases and broken incentives:
We sought to provide investors and company analysts with a source of information that changed all that.
Many years later, our business model remains because little has changed on Wall Street.
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