Report
Valens Research

YELP - Embedded Expectations Analysis - 2021 03 29

Yelp Inc. (YELP:USA) currently trades at a premium to UAFRS-based (Uniform) assets, with a 1.9x Uniform P/B. At these levels, the market has bullish expectations for the firm, but management may have concerns about revenue growth, advertising demand, and their profile products

Specifically, management may lack confidence in their ability to continue to improve their retention rate, maintain cash balances, and sustain revenue growth in the home and local services category. Additionally, they may have concerns about the relief they extended to businesses hit hard by the pandemic, the performance of their advertisers' business, and the sustainability of demand for advertising across home and local services. Also, they may be overstating the potential of their profile products, including Yelp Logo and Yelp Connect
Underlying
Yelp Inc

Yelp provides a platform to both consumers and businesses by helping each discover and interact with the other. The reviews contributed to the company's platform cover a set of local business categories, including restaurants, shopping, beauty and fitness, arts, entertainment and events, home and local services, health, nightlife, travel and hotel, auto and other categories. The company provides a range of free and paid advertising products to businesses of all sizes, including the ability to deliver targeted search advertising to large local audiences through its website and mobile app. The company also provides several features and consumer-interactive tools.

Provider
Valens Research
Valens Research

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