Recently, retailers such as MWG and FRT have started to move into pharmaceutical retail. In particular, we see that FRT's Long Chau chain has got off on the right foot. However, the pharmacy chains model still faces many difficulties due to:
Mediocre market size
According to BMI, the sale of the Vietnam pharmaceutical market is USD 5.3 Bn of which sales to hospitals account for 70%. Retail channels cover only 30% of the total market, which is equal to USD 1.6 Bn. The pie is shared among 57,000 pharmacies in the country.
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