Growth in Public Cloud reaccelerated, in line with our expectations, and, if anything, even stronger than we thought, and shifting fast, with AI representing an increasing share of public cloud growth, and with the fast-growing crowd of native AI start-ups becoming a meaningful segment. We gathered all the initial datapoints at hand and looked at all angles we could, to provide a first perspective of how public cloud is growing today and where it is headed next.
META CEO Mark Zuckerberg has recently discussed in several forums how he sees AI driving more automation of the digital advertising workflow, including the creation of ad copy. Moreover, the company has disclosed that ~5M advertisers are already using gen AI ad creative tools, which have driven ~7.5% conversion improvement for campaigns with gen AI creative versus those without.
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