Gap Inc: Online Content and Sentiment Positive Across Brands
Summary:
Eagle Alpha’s Web Queries, a tool to measure online content and social media mentions and sentiment is showing generally positive dynamics across brands for The Gap. Analysis of data from Web Queries largely supports positive longer term fundamentals for the company.
Eagle Alpha Insight
Online conversation is generally positive across brands with improving trends in Banana Republic and Old Navy. Gap remains relatively stable, which should allow the company to work through recent operational missteps.
The Gap is an apparel retail company. The company provides apparel, accessories, and personal care products for men, women, and children under the Old Navy, Gap, Banana Republic, Athleta, Intermix, and Hill City brands. The company has stores in the U.S., Canada, the U.K., France, Ireland, Japan, Italy, China, Hong Kong, Taiwan, and Mexico, and has franchise agreements with unaffiliated franchisees to operate Old Navy, Gap, and Banana Republic stores throughout Asia, Europe, Latin America, the Middle East, and Africa. Under these agreements, third parties operate stores that sell apparel and related products under the company's brand names.
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