Report
Michael Hodel
EUR 147.86 For Business Accounts Only

DirecTV Now Unveiled with Comparable Pricing Structure; Launch of Major Player Benefits Media Firms

AT&T finally unveiled its DirecTV Now OTT pay television service at an event Monday night with a relatively sedate pricing structure that is comparable to the existing OTT offerings and, in our view, probably won’t jump-start an OTT revolution and expedite the demise of the traditional TV bundle. While we are somewhat disappointed that AT&T didn’t choose to seriously shake up the industry and fear that the service may be launching prematurely, we think that addition of another large dist...
Underlying
AT&T Inc.

AT&T is a holding company. Through its subsidiaries, the company is a provider of telecommunications, media and technology services. The company's Communications segment provides wireless and wireline telecom, video and broadband services. The company's WarnerMedia segment includes media and entertainment businesses that principally develop, produce and distribute feature films, television content, and other content globally; and operate digital media properties. The company's Latin America segment provides entertainment services in Latin America and wireless services in Mexico. The company's XANDR segment relies on using data from its customer relationships, to develop digital and video advertising that is relevant to consumers.

Provider
Morningstar
Morningstar

Morningstar, Inc. is a leading provider of independent investment research in North America, Europe, Australia, and Asia. The company offer an extensive line of products and services for individual investors, financial advisors, asset managers, and retirement plan providers and sponsors.

Morningstar provides data on approximately 530,000 investment offerings, including stocks, mutual funds, and similar vehicles, along with real-time global market data on more than 18 million equities, indexes, futures, options, commodities, and precious metals, in addition to foreign exchange and Treasury markets. Morningstar also offers investment management services through its investment advisory subsidiaries and had approximately $185 billion in assets under advisement and management as of June 30, 2016.

We have operations in 27 countries.

Analysts
Michael Hodel

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