Report
Kazunori Ito
EUR 100.00 For Business Accounts Only

Yahoo Japan's Introduction of Video Ads and E-Commerce Growth Deliver Solid Results

Yahoo Japan’s operating income for the December quarter was JPY 52.8 billion, which was in line with our forecast of JPY 47.4 billion, considering JPY 3.6 billion is the one-time profit of selling property and equipment. Advertising revenue increased 6.6% from the previous year, which was larger than the 2.2% increase of total page views. We estimate that introduction of video ads on Yahoo's top page contributed to improve the product mix of ads. Proportion of smartphone views to the total page ...
Underlying
Z Holdings Corporation

Yahoo Japan is engaged in the provision of Internet advertising and e-commerce services. Media Business segment provides marketing and advertising services including paid search, display, in-feed video advertising and other advertising-related services for corporations; and Yahoo! News and media-related services. Commerce Business segment provides e-commerce related services including YAHUOKU! (net auction site), Yahoo! Shopping, ASKUL, LOHACO and other shopping websites; membership services including Yahoo! Premium, Yahoo! BB and other services; and financial and payment-related services including credit card, e-money, foreign exchange margin trading and other related services.

Provider
Morningstar
Morningstar

Morningstar, Inc. is a leading provider of independent investment research in North America, Europe, Australia, and Asia. The company offer an extensive line of products and services for individual investors, financial advisors, asset managers, and retirement plan providers and sponsors.

Morningstar provides data on approximately 530,000 investment offerings, including stocks, mutual funds, and similar vehicles, along with real-time global market data on more than 18 million equities, indexes, futures, options, commodities, and precious metals, in addition to foreign exchange and Treasury markets. Morningstar also offers investment management services through its investment advisory subsidiaries and had approximately $185 billion in assets under advisement and management as of June 30, 2016.

We have operations in 27 countries.

Analysts
Kazunori Ito

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