T. H. Data Flash - Alibaba Group - November 2019 & FY3Q20E: Nimble To The Market With New Initiatives; Traffic and Traffic Conversions Are Positive; Raise Price Target
We are positive on BABA into FY3Q20E performance. Even though BABA is a big company, it is quite nimble to new trends in the market as the company launched and campaigned many initiatives in the recent past, including Juhuasuan (recommendation engine), “10 billion subsidization” (customer acquisition and retention), KOL live broadcasting (traffic and traffic conversion) as well as SKU feeds, etc. For live broadcasting, we believe the company eventually will have revenue split with hosts instead of providing traffic for free presently.
T.H. Capital is an independent research and investment advisory firm specializing in China. We offers real-time, on-the-ground, bottom-up research across a wide spectrum from macro and industry analysis to company specific projects; from China ADRs to international names that have meaningful exposure to China market. We deliver relevant, comprehensive and data driven research adding immense value to clients.
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