BIDU: Positive On Long-Term Outlook; Monetization In AI To Drive Future Growth
BIDU will report 1Q24 results on May 16th before the markets open with an 8am ET conference call. We are neutral on BIDU’s performance in 1Q24, and its advertising business is in line with China's economy. We believe China’s economy has reached a bottom and should begin its slow recovery soon. While advertising may not see meaningful improvements right away, we do expect gradual improvement as the year progresses. We are positive about BIDU’s long-term outlook, as the company continues to invest in AI and the monetization of its AI capabilities can be a growth engine for the company.
T.H. Capital is an independent research and investment advisory firm specializing in China. We offers real-time, on-the-ground, bottom-up research across a wide spectrum from macro and industry analysis to company specific projects; from China ADRs to international names that have meaningful exposure to China market. We deliver relevant, comprehensive and data driven research adding immense value to clients.
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