T. H. Data Flash - JD.com, Inc. – May & 2Q20E: Satisfying Pent-Up Demand In 2Q20 With Merchant Discounts, Platform Subsidizations And Live Streaming
We are positive on JD’s 2Q20 performance. China’s e-commerce in 2Q20 is an especially positive quarter as a result of: 1) Deep-discounts from merchants as well as subsidizations from e-commerce platforms was an outlet for consumers’ pent-up demands; 2) Live streaming increased the reach out rate and conversion rate. For live streaming, JD not only formed a partnership with Kwai (one of the two major short video platforms in China), but also set up its own live streaming function as well as teamed up with other platforms including TikTok, Huya (HUYA, $23.66, NR), and Douyu (DOYU, $12.98, NR) for “6.18 sales” live streaming.
T.H. Capital is an independent research and investment advisory firm specializing in China. We offers real-time, on-the-ground, bottom-up research across a wide spectrum from macro and industry analysis to company specific projects; from China ADRs to international names that have meaningful exposure to China market. We deliver relevant, comprehensive and data driven research adding immense value to clients.
Unfortunately, this report is not available for the investor type or country you selected.
Browse all ResearchPool reportsReport is subscription only.
Thank you, your report is ready.
Thank you, your report is ready.