While TME is a monopoly in China’s online music area, the company only monopolizes one of the verticals under a vast entertainment umbrella. Competition from the market is not from a vendor doing the same thing, but rather from vendors that are doing different things. In the case of live broadcasting, while TME as a newcomer put pressure on YY.com (YY, $56.70, Buy) in 2016 and 2017, presently, newcomers Kwai and ByteDance are presenting pressure on existing companies including TME and several other broadcasting vendors.
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